Turismo e cultura pop: o potencial turístico do evento Universo Geek Museu para a cidade de Manaus.

Abstract

The events arise as an alternative to reduce the seasonality of the tourist activity, generating the search for themes still little explored, as is the case of Pop Culture events. This universe is able to promote economic development in various areas of the market, and tourism is among them. Currently the reference in Pop Culture event in the city of Manaus is the Universe Geek Museum - UGM, which is held in the tourist attraction Palacete Provincial. The general objective of this work was to analyze if the Pop Culture event Universe Geek Museum - UGM has the potential to become a tourist product and integrate the calendar of events of the city of Manaus. And the specifics were: describe the event Universe Geek Museum; identify the target audience of the event; indicate the potential of the event to integrate the calendar of events of Manaus as a tourism product; and show the possible tourist demand that Pop Culture events can provide for tourist attractions when held in public spaces. The methodology used was qualitative and quantitative approach, the methodological objectives are descriptive and exploratory, with applied research. The results indicate that the realization of this event is relevant to tourism in the city of Manaus, taking into account the number of public present in editions of the UGM, the satisfaction of this demand and the positive impact on the tourist attraction hosting the event.